August 29, 2011 KAYWEB Angels portfolio company, launches

NEW YORK: New York startup has today launched a unique online directory that will help consumers find sustainable businesses and green products. is inviting businesses that uphold the values of sustainability, from accountants and architects to plumbers and farmers, to list their profiles free at the website and gain a vanity URL for their business., which is part of the KAYWEB Angels portfolio of startups, integrates features found on social networks, providing an interactive platform for businesses to reach environmentally conscious consumers.

“Everybody wants to live greener lives, but it’s often difficult to find green solutions online,” the Chief Executive of, David Burns says.

“Fan pages on general social networks are not the solution to this serious global problem and search engines do not take into account a business’s sustainability credentials when displaying results,” Burns says.

“ solves these problems.”

A profile contains a business’s contact information, an overview of their services, an explanation of why they consider themselves green, Facebook and Twitter widgets, and a Bulletin Board, where businesses can list messages, articles, discounts, photos and videos.

“It was critical to us that was social and interactive, allowing bulletin board entries to be broadcast to a user’s Twitter and Facebook page, helping to spread the sustainability message,” Burns says.

Listing on beta 1 is free and now available. The founders are inviting businesses and individuals to login register their profiles now, in time for the launch of the search engine interface in coming weeks.

For further information please contact:
Lauren Aichinger - Business Development Director ~ 917.359.7867

About is an online directory of businesses that uphold the values of sustainability. Founded by renowned sustainability expert David Burns, provides consumers with an easy way to find sustainable businesses and green products. is a portfolio business of New York angel developer KAYWEB Angels see:

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